Search Engine Optimization is the coding and editing of a website to acquire higher search engine rankings. There are two main different types of search engine results that are displayed when a search is made in an engine like Google. There are sponsored results which are paid to be where they are, but then there are organic or natural results that have their rankings due to SEO.

In the realm of SEO, there are hundreds and maybe thousands of different methods that affect the way a website ranks in search engines.

• One aspect of increasing rankings is through editing the code of a website to allow spiders or crawlers from search engines to read the website and all of the content therein. This method includes link structure, navigation structure, and the layout of the website.
• Another aspect includes the site architecture and how the files are saved to a server.
• Links and the anchor text of links pointing toward a site help search engine rankings tremendously.
• Setting meta tags to include keywords that are relevant to the on page content of a website also increase readability and likelihood of indexing for your website.

There are literally hundreds of factors that determine the placement of your website into search engines, and new factors present themselves constantly. In order for an SEO firm to truly be elite, it must constantly study, seek out, and practice the new methods of search engine optimization as they become available.

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